Peter Cox – “Free-to-air in Death Spiral”

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ABC Media Watch story on 8 July 2024

Free-to-air television cuts hundreds of jobs following a double digit decline in advertising revenue, the end of Meta funding and the ongoing decline in viewers.

Can commercial TV survive the changing times?

Broadcast 8 Jul 2024

Peter Cox

… I think they’re in a death spiral.

Now they’re really left with news, sport and lots of game shows because game shows are very low cost.

– Phone interview, Peter Cox, Cox Media, 3 July, 2024

https://youtu.be/qNmSgaM8uVs

https://youtu.be/qNmSgaM8uVs

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